Brunch is irresistible and a little silly, much like Burger King. In this campaign, BK pokes fun at brunch trends to get consumers to come back to earth.
Users will be encouraged to submit photos of their elaborate BK Brunches. The most daring ones will bring their own cocktails.
Manhattan will see the arrival of a trendy brunch spot called Biquer ("bee-kay"). The decor is modern and rustic, but the menu? All Burger King, though with some modified language.
After a week of operation, Burger King will announce that it was behind this hot new brunch spot and that its run was limited.
Fortunately, customers will know just where to go when they start to miss it.