i’m rosa

Throughout my life, I would write as other people for amusement -- amateur sociologists, overzealous college tour guides, and public service announcers for small matters. And whenever I asked myself, “What if this existed,” I found myself reaching for a pen to make it so.

That impulse led me to copywriting, where I’ve brought brand voices to life for a living. Whether it’s a Valentine’s Day series for a public media org or radio spots promoting series documentaries, I love getting to imagine what will resonate with audiences. Take a look around; you’ll see.

Drawing by Judy Yao