Adobe Student Scholarship Winning Poster
The 3% Movement sought to raise one of the advertising industry's most shocking numbers. When the organization was founded, only 3% of creative directors were women. That number has risen thanks to this organization, women, and allies in the industry. But there's far more work to be done-- and not just for women.
Each year, the 3% Movement hosts a conference about promoting different voices in advertising. The 2017 conference's theme was "Beyond Gender," and its emphasis was on how to get everyone's voice in the industry. We wanted to create a poster that shows what a winning team looks like when everyone is dealt in.
Copywriters: Nora Barnicle and Rosa Hargrove
Art Directors: Handan Luo and Yijie Song
